Building a Legacy of Excellence

Al-Sarraf Holding is a diversified family-owned conglomerate, leading strategic investments across real estate, financial services, and key sectors through subsidiaries like Gulf Exchange and Al-Sarraf Enterprises.

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Who We Are

Founded in 2019, AlSarraf Holding is the parent company of Gulf Exchange and a rapidly growing investment firm serving 1.6 million customers, with a diverse portfolio spanning fixed income, equities, real estate, and fintech across the GCC and global markets.

Our Mission

To drive sustainable growth and long-term value through strategic investments across key sectors, while empowering innovation and excellence across our portfolio of businesses.

Our Vision

To be a leading family-owned investment holding in the region and beyond, recognized for shaping the future of finance, real estate, and fintech through integrity, foresight, and impactful partnerships.

Our Values

Integrity, Innovation, Excellence, Collaboration and Sustainability.

Our Business Areas

We operate across fintech, financial servies, and real estate, leveraging innovation to drive financial transformation and inclusion.

Real Estate

Developing innovative and sustainable properties that redefine urban landscapes.

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Financial Services

Operating in financial services, fintech, digital banking, and blockchain, we leverage innovation to drive transformation and inclusion.

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Fintech

Driving digital transformation with innovative IT solutions and services.

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Years of Experience
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Employees

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